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iPhone and iPad users are 30% more likely to buy than Android users

Our clients often wonder if they should go for iOS first to launch their app or start with Android. In many countries iPhone and Android both have 50% of the market share. Forrester recently published a study which shows that iOS users are 30% more likely to buy apps and do in app purchases with their devices than Android users. Easy choice, if your product is a paid app…

(source Techcrunch )

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